INTEGRATED PRODUCTION STRATEGIST
ORIGINAL CONTENT • PROJECT MANAGEMENT
I lead teams with strategy + ambition + production know-how
creating programs of amazing content
Visually engaging and culturally-vital
platforms, productions and experiences
where we walk, learn, shop, unplug, seek amusement,
share, socialize, wander, and when we dine.
Browse this page for a quick summary of my offering.
Visit CONTENT AND CREATIVE for some moving pictures.
And check out CASE STUDIES for even more detail.
Visit CONTENT AND CREATIVE for some moving pictures.
And check out CASE STUDIES for even more detail.
Roles I’ve Played
Executive Producer, Head of Viewer Experience of theBite
Interactive Digital Television for Fast-Casual Diners
Executive Producer, Head of Viewer Experience of theBite
Interactive Digital Television for Fast-Casual Diners
Imagine life as a experiential strategist with an entire TV network at your fingertips, one which reached a community of 30 Million viewers each month.
For two years, that was me. With the crushing dominance of mobile in discretionary ad dollars, I was squarely focused on converting otherwise passive viewers in public spaces into active participants. TheBite Channel was a reinvention exercise, where everything was put on the table:
Learn more about that startup experience here. |
Network Identity
Hosted Site Takeover
GIF Creator Promo
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Head of Entertainment Partnerships
and Original Content
and Original Content
Digital in-store media is in service to the shopper, crafted to ease the friction of a myriad of retail experiences.
There are three key viewing states in Media at Retail:
And it brought IZ-ON a lot of business, as brands flocked to participate, aligning themselves with the content we served up. Curating stories to complement specific mindsets can’t be done alone - it requires access and collaboration with producers of the wealth of amazing entertainment being distributed by the gigaflop each and every day. Learn more about building a partnerships practice here. |
Entertainment Partnerships
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Media Curator and Immersive Events Producer
While at FCB, I produced integrated branded experiences that became newsworthy events. This included a 125-year museum retrospective of Levi's 501 Jeans at The ADC, creating 3-D immersive holodeck-like environments for agency pitches, and when clients needed to make an even grander statement, deploying movie projection to skyscrapers to make hundreds-foot tall exhibitions.
All of that led to a peak experience: being given the keys to a castle: Curating the content experience at the rather ambitious and media-intensive Levi's Global Flagship, pictured here. |
Brand Storyteller
Co-founded and led a small but mighty startup devoted to making awesome original content for brand sponsorship.
Engineered a huge win which provided a runway for numerous passion projects, including gaining national recognition in a user-generated content competition for the Converse Gallery. The partnership gave us the opportunity to touch it all: combining forces in writing, motion and sound design, directing, shooting, editing and producing, making things like music videos, kiosk content, infomercials, brand films and the occasional screenplay.
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