I'm ever-taken by the understood mindset of the product manager, and find ways to incorporate disciplines of deep user empathy, data-driven decision making, and cross-disciplinary diplomacy into each media project.
However, media often operates at a far faster clip than software. Things 'ship' within two to four weeks, which would only amount to two sprints. So optimally while projects require a more considered approach, others get right into the practicalities of quickly mapping user experience whilst content is in production.
As exhibited in the Case Studies linked below, the value of advocating the user is central - whether engaging with millennials at retail, college-age guys grabbing a quick bite, or the treasure-hunting shopper who, despite one's best intentions, joyfully indulges in impulse buys at Costco.
Product and CX: Building a Place-Based TV Network
Product: Interactive Restaurant Television
Product: One Fine Hackathon
Live Content: The Levi's Brand Experience
Brand Content: B2B Made Human
UGC Content: The Courtesy Project
Platform Content: Growing Entertainment Partnerships
Platform Content: Consumer Reports Storytelling at Retail