David Bobrow - Senior Creative & Product Leader
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David Bobrow

Senior Creative & Product Leader

I bring 15+ years of content and creative production leadership together with UX program management expertise from Amazon and Meta. I specialize in bridging creative excellence and operational discipline—building the systems, processes, and alignment that help teams ship ambitious experiences at scale.

What I Do

Design Program Management & UX Operations
AI-Native Product Experiences
Content Strategy & Creative Production
Design Systems & Sonic UX
Hardware/Software Integration
Cross-Functional Leadership
Product Lifecycle & Launch Readiness
Executive Communication & Decision Support

Selected Work

[Amazon Alexa+ / Echo Show Image]

Amazon Alexa+ AI & Echo Show Launch

Timeline: 2023–2026 Role: Design Program Manager

Led UX program delivery for AI-native Alexa experiences and Echo Show hardware launches, coordinating design readiness across conversational AI, device experiences, and multi-surface product launches.

Key Outcomes

  • Delivered on-time launch for Alexa+ AI Early Access Beta (4M+ signups)
  • Shipped Echo Show 8 & 11" devices (November 2025)
  • Resolved system-level visual defect that unlocked ship-ready UX on fixed hardware
  • Introduced Day 0/30/60 triage framework reducing late-stage UX escalations
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[Meta Avatars Framework Image]

Meta Avatars Investment Framework

Timeline: 2022–2023 Role: Design Program Manager

Developed strategic investment framework for 700-person Avatars organization, mapping design opportunities across VR, AR, Mobile, and Fashion initiatives during organizational reinvention.

Key Outcomes

  • Framework adopted by leadership; shaped FY23-25 roadmap priorities
  • Conducted 24 discovery sessions across Product, UXR, and Design teams
  • Created "Discover, Focus, Test, Grow" program model balancing ambition with efficiency
  • Delivered comprehensive recommendation plan with metrics and competitive analysis
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[Audible Punchlines Image]

Audible Punchlines

Timeline: 2016–2018 Role: Director of Production / Showrunner

Directed end-to-end delivery of Audible's flagship comedy podcast, managing creative, product, marketing, and technical teams across 225 episodes.

Key Outcomes

  • 3× listenership growth
  • #1 comedy title on Audible service
  • +166% YoY comedy category sales growth
  • +80% back-catalog revenue growth
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[PRN Retail Media Image]

PRN Retail Media Network

Timeline: 2006–2014 Role: Executive Producer / Director of Content Strategy

Led end-to-end content strategy and production for national media-at-retail platform, owning programming roadmaps, partnerships, and delivery across major retail environments.

Key Outcomes

  • Managed $500K–$800K annual content budgets
  • Led partnerships with 100+ media brands (NBC Olympics, Food Network, HGTV)
  • Developed scalable branded and sponsored content programs
  • Progressed from Senior Producer to Executive Producer over 8 years
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