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Content Marketing
for Consumer Reports

A brand with a reputation to protect seeks exposure and relevance


​Consumer Reports has a strict policy of saying 'no' advertisers' dollars.

​Sure, it will provide solid, insightful critiques of brands' products, but it would never endorse a product without the context of an entire magazine article to make the case for a "Best Buy."

However, CR wants to remain ever-relevant while people shop, especially as that competition is increasingly fierce:  there are hundreds of quality ways to study up on a product while shopping with our phones in our hands.  

So PRN partnered with them to provide salient tips that often comprise the first half of every article:
product, category and safety information.

CR knew it had a need, but sought guidance to execute for the digital out of home space.  

The spots deliberately remained true to CR's clean and efficient journalistic tone, and just a touch more animated.

Holiday Safety
Spring has Sprung!
How to choose your next TV
david@davidbobrow.com
​​415.272.4688
© 2020 David Bobrow. All rights reserved.
  • Welcome
  • A ONE PAGER
  • Case Studies
    • UGC for the win
    • Experiential Media for Levi's
    • B2B Made Human
    • TV Dinners >
      • Mobile Activation Case Study: Quiz Time
      • Self-Service Publishing at Scale
    • Useful Entertainment for Shoppers
    • Content Marketing for Consumer Reports
    • Protohack Hackathon
  • AUDIO SAMPLES
  • Let's Connect
  • A Blog of Crushes