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Data guided us to deliver the
Stand-up comedy showcase on Audible 
While at FCB, Levi's, IZ-ON and in my freelance work, my value has always been to operate in a user-centric ecosystem from both a holistic and granular point of view, making sure that both brand and target consumer get what they deserve and desire.
Some output is simply a shopper engagement strategy and a brief that won a pitch - which of course can't be shared here. Other projects produced the underpinnings for a communication channel's content structure and bespoke editorial calendar. Likewise, that work is rightfully proprietary. But some work shows on video, for public consumption. Below is a broad sampling of content where I led projects as EP and some additionally as writer/creative director. |
We call this "The Courtesy Project".
This spot persuaded audiences by the theaterful to silence their mobiles just before the feature presentation.
It ran for 6 months in AMC Theaters, generating 125MM Impressions, and opened up a profit center for the client.
David Janssen wrote and directed.
This spot persuaded audiences by the theaterful to silence their mobiles just before the feature presentation.
It ran for 6 months in AMC Theaters, generating 125MM Impressions, and opened up a profit center for the client.
David Janssen wrote and directed.
Two pieces for the Levi's Global Flagship.
A designer friend recently described his role as the one who functions best working on the border of two worlds: order and chaos.
I believe the the first example below does just that: it gives the iconic Levi's Guarantee Tag
a new life in a magical, modern way, and it set the tone for an entire network branding program.
It played amidst the user-generated content we curated from digital filmmakers.
Props go to the heroic MK12 for taking a napkin sketch and a brief to 'please make it float' and giving it life.
A designer friend recently described his role as the one who functions best working on the border of two worlds: order and chaos.
I believe the the first example below does just that: it gives the iconic Levi's Guarantee Tag
a new life in a magical, modern way, and it set the tone for an entire network branding program.
It played amidst the user-generated content we curated from digital filmmakers.
Props go to the heroic MK12 for taking a napkin sketch and a brief to 'please make it float' and giving it life.
#2. One of dozens of textural pieces created in-house to serve as visual backdrops for guest DJs and gallery parties in-store.
User-Generated Art for Commerce.
Converse sought to expand their visual language to engage a new generation. To build community.
The brand asked filmmakers to reimagine their iconic shoes.
This piece was inspired by a most fortuitous visit to SFMoMA of American artist Romare Bearden with writer/director Dave Janssen.
Converse sought to expand their visual language to engage a new generation. To build community.
The brand asked filmmakers to reimagine their iconic shoes.
This piece was inspired by a most fortuitous visit to SFMoMA of American artist Romare Bearden with writer/director Dave Janssen.
Making it all the more appetizing.
The Denny's marketing team formed a prolific creative partnership with theBite.
This spot might be our strongest example - it brought out story and emotion to a beautifully-illustrated summer menu.
Props to Jonathan Cooksey who animated.
The Denny's marketing team formed a prolific creative partnership with theBite.
This spot might be our strongest example - it brought out story and emotion to a beautifully-illustrated summer menu.
Props to Jonathan Cooksey who animated.
Native Content for Electronics Departments.
One of three sponsorable content spots which we later licensed to game publishers, which aired in Target, Costco et al.
We partnered with Ryan Vance and the Revision3 team to identify the best woman for the job: and they hit it out of the park
by hiring the smart, charming and popular of Cali Lewis to infuse some joy and humanity into consumer tech.
One of three sponsorable content spots which we later licensed to game publishers, which aired in Target, Costco et al.
We partnered with Ryan Vance and the Revision3 team to identify the best woman for the job: and they hit it out of the park
by hiring the smart, charming and popular of Cali Lewis to infuse some joy and humanity into consumer tech.
Holidays Unite Us.
Some of the most enjoyable messaging produced on theBite content platform was a campaign which celebrated the heart and shared mythology of american holidays.
With so much divisive noise on air these days, the underlying use of this airtime was to remind a national audience of the important stuff - the things that unite us. Rising star Lauren Friedrich art-directed.
Some of the most enjoyable messaging produced on theBite content platform was a campaign which celebrated the heart and shared mythology of american holidays.
With so much divisive noise on air these days, the underlying use of this airtime was to remind a national audience of the important stuff - the things that unite us. Rising star Lauren Friedrich art-directed.