Data guided us to deliver the
Stand-up comedy showcase on Audible
While at FCB, Levi's, IZ-ON and in my freelance work, my value has always been to operate in a user-centric ecosystem from both a holistic and granular point of view, making sure that both brand and target consumer get what they deserve and desire.
Some output is simply a shopper engagement strategy and a brief that won a pitch - which of course can't be shared here.
Other projects produced the underpinnings for a communication channel's content structure and bespoke editorial calendar. Likewise, that work is rightfully proprietary.
But some work shows on video, for public consumption.
Below is a broad sampling of content where I led projects as EP and some additionally as writer/creative director.