From The NY Times this morning.
This will be one to track - will dorms like these - where vocational skills are taught on the job - revolutionize higher education?
Can the FaZe Clan Build a Billion-Dollar Business?
LOS ANGELES --
FaZe Clan could be called a media company, or an esports team, or an influencer marketing agency, or all of the above.
“Something like who we are has never existed before,” said Lee Trink, the organization’s chief executive. He comes from the entertainment world (he helped discover Kid Rock) and his best attempt is to describe FaZe Clan is the Dallas Cowboys meets Supreme meets MTV.
But it’s more than that: a direct-to-consumer e-commerce business, releasing merchandise and apparel; an in-house content production studio; a talent-management business; a sales team acting as a mini advertising agency negotiating brand deals; and a technology arm that develops software to meet the demands of talent.
Teenagers find this corporate conglomerate incredibly cool. FaZe Clan fans get FaZe tattoos, doodle FaZe logos on their notebooks at school and show up outside the group’s Hollywood Hills house begging for pictures. When a group of members visited SoHo in New York City this summer, multiple city blocks were closed after thousands of fans flooded the streets. This weekend, they’ll open their first storefront, on Melrose Ave. in Los Angeles, and it threatens to be a “legendary moment,” as a FaZe member put it...