A work in progress: I'm presently helping a CPG company with a decades-old mascot bring her to life, through TV magic. The great thing about agencies is that they have room to take the kernel of an idea, or even, the kernel of a technology, and back out a program to support the coolness imagined on impulse.
Cinematically, it's time we considered our favorite breaks in the fourth wall...
Mr Roper Purple Rose of Cairo Airplane I and II Most Music Videos
And then there's holography. A princess begging for her 'only hope'